Just like Hannibal from the A-Team, my plans always work out in the end, just never the way I originally intended. And one of those plans that I know will end up working in the end is my business plan. For someone that does not come from a business background, the business plan can be a bit of a daunting task. After looking over page after page after page of financial projections, balance sheets and income statements, my head begins to spin and I worry that maybe this plan wont come together. Of course then I play Mr. T in my head saying "I pity the fool who doesn't let a business plan come together" (Yes I know that is from Rocky and not the A-Team, just go with it.)
So where do I go from here, how do I get this all important document started? I need to get this business plan together and if you have ever written any type of paper you realize that starting is the hardest part. So after scouring the internet and the bookshelves, i have come away with a muse, and his name is Guy Kawasaki. I originally picked up Guy's book, The Art of the Start, and have since started following his blog, "How Change the World, a practial blog for impractical people". Hey, that's me!
So what is the allure of guys advice, over the multitude of shouting voices and blowhards in the business world that have also written books and blogs and whatnots? Simplicity. Now if you know me, you know that keeping things simple is not always my forte. But if I am to create a business plan and succesfully pitch that to investors, whether they are a bank, family and friends, or some guy walking down the street, things need to be simplified.
Guy comes from a tech background, having worked at Apple, being a founding partner of Garage Technology Ventures and started the site Alltop, a massive aggregator of stories from around the web, but I believe that his advice can easily extend into the brewing world. In the Art of the Start, his first piece of advice is to "Make Meaning"
The best reason to start an organization is to make meaning --- to create a product or service that makes the world a better place.
And that is what I want to do and every other craft brewer is doing right now, we are making our own little world of beer a better place.
From the pitch, to the plan, to projections, Guy's ability to simplify what needs to be done and how to do it, is not only helping me get this arduous task done, but overall it is going to be a better plan to boot. I love it when a business plan comes to together.